Race Face is a performance bicycle components company based in Vancouver, BC. They design, manufacture, and distribute beautiful, high end products. So, what qualifies them to be nominated? Well, first is that they do it all themselves. Not only do they hold their own against “giants” in the industry (billions of dollars a year companies like Shimano and SRAM) they also frequently upstage them. They design ALL their own stuff. No off-the-Taiwan-shelf-with-our branding-crap here. They make real components from the ground up, start to finish. They are trend setters. They have passion. They give a shit about the people who buy their stuff. These folks are worthy…start to finish.